The hunt for severed limbs

(source: gamezine.co.uk)

(Source: gamezine.co.uk)

In order to create buzz around the new game Resident Evil 5 Capcom's marketing team held a city-wide scavenger hunt in London. Great idea right? Well...considering that they hid realistic body parts around the city and the winner was the one who gathered the most body parts I'm not sure it was the best idea. I can imagine it was quite the scene in London to see people lugging around decapitated heads and severed limbs. Not to mention that the body parts weren't branded in anyway to explain the madness to an onlooker. People were so freaked out by the stunt that the police were called.

Capcom had planned to do the same marketing stunt in the US, but due to the negative publicity it received they canceled their plans. Now that was a good idea!

[BrandFreak]