Not only is KFC giving back to the community , but they also did a great job branding the experience. Basically KFC filled several potholes in five major cities and branded each pothole with a chalk logo with the words "Re-freshed by KFC." The event was meant to promote their new fresh brand campaign.
This event is really unique and completely unexpected for KFC, which alone makes it a success. I really give them a lot of credit. Bravo KFC (again, never thought I would say that). [brandweek]
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