Old Navy returns to their unique marketing

I am so glad to see that Old Navy decided to go back to their kitchy marketing. It is so unique to Old Navy. Last summer Old Navy changed their guest segment to the sophisticated, young career women who needed basics for the office and the weekend. Although the TV ads were very good it completely confused their core audience and tried to create a brand that didn't exist. Needless to say, much props to Old Navy for realizing that it is with their campy image and marketing that their customers love them.