VW uses multiple channels for newest marketing campaign

Gotta love when companies integrate their marketing strategies. I mean, why not. It makes more sense that way because it offers a consistent and more cohesive vision. Consumers can easily associate each channel to the same brand. And, this is a very creative use of a print ad. Why not make it interactive. Companies are finding that consumers respond more to interactive marketing. And, of course iPhones are the "it" thing at the moment, so why not offer an interactive app that showcases their products.

The only thing with mobile marketing is that it limits your reach, so if you can show part of the campaign in print then you fill some of that gap. I admit I haven't seen the print ad in person and I haven't actually tried the app out so I don't actually know how successful it is or how easy it is to use. That said, from what I can tell it looks pretty cool. Plus, it is from VW and they usually have very clever marketing (I know that isn't a very good reason, but I'm going to go with it for now).

Let me know your thoughts.

Side note: It looks like the video has been removed from YouTube, so I guess we'll have to go by the image and article I found on AutoBlog.com.

Target Kaleidoscopic Fashion Spectacular

Check it out, my friends at Target did it again with an awesome fashion-light show in New York. Very proud to have worked beside these innovative individuals.

TED | Ads Worth Spreading | Target Kaleidoscopic Fashion Spectacular

AND, they won an award from TED. Bravo! Another event done well by Target.

Deliver a lot of happiness

Coke took their Happiness Machine campaign mobile and international. After the success of the Coke Happiness Machine (with 3.2 million hits on You Tube) they created a branded Happiness Truck that brings cheer to patrons with a free pop. The Happiness Truck creates an exciting, feel-good experience for consumers that they don't expect. No one expects to get a free Coke let alone a free surf board on the street from a truck.

When someone sees a Coca-Cola truck parked on the street you probably think nothing of it. But, by simply adding a call to action (push button) all it takes is one curious person to create a full blown event. I do find it interesting that all it took was some simple branding and a push button to attract its first consumer. I applaud them for not splashing a huge message on the side of the truck...it adds to the surprise and delight concept, or in their words "Deliver a little happiness."

Passers by lined up to get a better look at the truck and to get a free Coke. Coke didn't stop there which makes it that much better. Creating exclusive and random giveaways along with the free Coke gives another level to the experience. Consumers are thrilled to find out that they are one of few who got a beach ball or a pair of red sunglasses. And we all know how much people love free things. The funny thing is that you still need to be mindful and creative when it comes to the giveaway. If Coke was giving away something that wasn't relevant, like a mouse pad or luggage tags for example, consumers wouldn't be as excited about it and they most likely wouldn't use it again. If the truck is at a beach like it was in Brazil why wouldn't you give away sunglasses and beach balls. It sounds simple, but it makes sense. Too many companies make the mistake of giving away random things. The more creative and relevant the giveaway the more likely the consumer will reuse it.

I think the best part of the campaign is the viral component. 3.2 million hits on You Tube is incredible! As of today the Happiness Truck has close to a million hits and it was just posted a month ago. Just seeing the smiles on everyone's face is what marketers dream of. What a great campaign. It definitely makes you forget that Coca-Cola is not good for you :) Now the question is....what is Pepsi doing to keep up?

Back in action

It has been a LONG time since I blogged about anything. Life got in the way and I couldn't keep up with the blog. But, I'm determined to keep it alive, so hopefully I'll be able to blog at least once a week. There are so many things going on that I can't wait to share. Here goes nothing...