I know I recently posted an article about the failure of the packaging redesign for Tropicana. General Mills just redesigned their cereal boxes to go retro. Here is an idea that is completely relevent to the consumer. Consumers love to channel their past for great childhood memories, including cereal. By transforming the packaging it brings the consumer back in time to their childhood and they remember how much they loved the product. Since GM can no longer market directly to children this is a great way to reach consumers ages 15+. I believe these boxes are only available at Target.
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