Although we all know who does the best pop-up stores (Target), VitaminWater did a great job with their pop-up in NYC to promote the new 10 calorie VitaminWater. The message of the store was how to burn 10 calories by not doing anything, which was a great draw. Inside of the pop-up they had a photo booth, lounge area, a Wii, product, and plenty of in your face messaging about the product. The space looked great, very clean and on-brand.
In the past VitaminWater has only done street teams to hand out their product. This is definitely a step up for their brand and a great way to build awareness. Bravo!
Check out more photos here: [BizBash]
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