[BizBash]
I was so excited when I heard that TopShop was coming to NYC. TopShop is a UK retailer that is well-known for their ability to update their inventory in as little as two weeks keeping fresh and new product in the store constantly. In order to build buzz surrounding their first US store opening they held several star-studded parties as well as influencer events. Also, TopShop ambassadors drove around New York for a week in a branded truck handing out gift cards valued at $5-500 and branded bags. As news broke out about the street team and the generous giveaway eager fans scouted the city to find the branded truck.
I am eagerly waiting for their opening in Minneapolis (probably not around the corner anytime soon, but one can dream).
I am eagerly waiting for their opening in Minneapolis (probably not around the corner anytime soon, but one can dream).
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