Marcal, a New Jersey based paper product company invaded Times Square with an installation encouraging New Yorkers to recycle. The installation was somewhat eye catching, but definitely lacked creativity. Think of the possibilities of incorporating recycled materials into the installation. They definitely should have taken this a step, or ten, further. Not to mention that the two-ton roll of toilet paper was in their tent which provides no visibility or draw to the onlookers. That should have been front and center to draw in the crowds. Street teams also handed out toilet paper made from recycled paper which was a great way to try everything together.
Overall I'd say the stunt was just ok. Definitely could have been better.
Check out the photos at: BizBash
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