Pepsi screws up majorly

Just when I thought the new Pepsi campaign was going really well and was very impactful I came across an article on Advertising Age about a marketing promotion gone sour. The Pepsi promotion was to give a certain number of Yankee fans seats to the Yankee v Indians game. Fans lined up for the chance for free tickets until they found out that there were less seats available then promised. The disappointed and very routy crowd chanted "Pepsi Sucks" over and over causing a huge scene at the event.

Later, Pepsi issued a statement apologizing to the fans regretting their actions. They even offered another promotion very similar to the original. After disappointing so many people we'll see how many are interested in giving Pepsi another chance.

Vitamin Water Pop-up

Although we all know who does the best pop-up stores (Target), VitaminWater did a great job with their pop-up in NYC to promote the new 10 calorie VitaminWater. The message of the store was how to burn 10 calories by not doing anything, which was a great draw. Inside of the pop-up they had a photo booth, lounge area, a Wii, product, and plenty of in your face messaging about the product. The space looked great, very clean and on-brand.

In the past VitaminWater has only done street teams to hand out their product. This is definitely a step up for their brand and a great way to build awareness. Bravo!

Check out more photos here: [BizBash]