Tuesday, June 2, 2009
A new way to look at a brand logo
Sorry it has been awhile, but things have been crazy since I got back from Paris. I have much to blog about, but can't seem to find the time. In the meantime I thought I would share an interesting article about brand logos and how the changes of typography make a huge impact on the overall impression of a brand. Take a look...
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We are totally on the same page! I printed this article this morning to read over as well! I think it's fascinating that so many companies are revising their logos. We have to wonder what this does to brand loyalty? Do customers appreciate that same, trusted KRAFT logo?
ReplyDelete-Kristi L.