Piggy-backing on the success of the I am a Mac, I am a PC ads by Apple Walmart decided to attack their biggest competitor, Target. The only problem with the ad is their lack of creativity. The reason the Mac ads are successful is because they are funny, people can relate to them, and they are creative. The Walmart ads are a lame attempt to be clever. There are so many things that set Walmart apart from Target and it should be those things that they should be leveraging in their marketing.
The funny thing about the first add is if you read the copy in the blue section without reading the red it reads: Walmart - Don't Buy It. I'm thinking that isn't the message Walmart had planned on. They should really think twice about what they say if they continue with this campaign.
No comments:
Post a Comment