Attack on Target

Piggy-backing on the success of the I am a Mac, I am a PC ads by Apple Walmart decided to attack their biggest competitor, Target. The only problem with the ad is their lack of creativity. The reason the Mac ads are successful is because they are funny, people can relate to them, and they are creative. The Walmart ads are a lame attempt to be clever. There are so many things that set Walmart apart from Target and it should be those things that they should be leveraging in their marketing.

The funny thing about the first add is if you read the copy in the blue section without reading the red it reads: Walmart - Don't Buy It. I'm thinking that isn't the message Walmart had planned on. They should really think twice about what they say if they continue with this campaign.

Overall, very disappointing... but another reason for me to dislike Walmart.

Will Burger King ever learn?

[source: Reuters]

I just posted a few days ago that Burger King has a ridiculously offensive ad for their kids meal. Now, they have a ridiculously offensive ad in Europe for their Texican whopper. The ad features a short Mexican man wearing the Mexican flag standing next to a tall , good-looking American. All I have to say is, WOW! You have got to be kidding me. Apparently the biggest concern with the ad was the defamation of the flag. Although that is definitely one thing wrong with it, did no one else notice the portrayal of the Mexican man compared to the American cowboy?

I'm so glad that someone realized that the ad offensive and they pulled it.

What is Burger King thinking?

Burger King's newest TV ad, geared towards kids, is filled with women shaking their square butts to Sir Mix-a-lot’s famous song “Baby Got Back.” While the women are dancing the Burger King character sizes up the woman’s butts with rulers. What? I’m so confused as to who approved this ad campaign. Not only is it offensive to women, but also a complete disconnect for kids. I truly hope this ad gets pulled to save our children from being exposed to a clear case of sexism. Also, I have no idea what the Burger King dancing to that song has to do with kids meals. I know the song was a hit for Shrek, but might I remind them that the movie took it out of context so that it was semi appropriate for kids. Actually, I don’t think that this song could be of any relevance to Burger King no matter how it was used. Very poor taste.