Target Kaleidoscopic Fashion Spectacular

Check it out, my friends at Target did it again with an awesome fashion-light show in New York. Very proud to have worked beside these innovative individuals.

TED | Ads Worth Spreading | Target Kaleidoscopic Fashion Spectacular

AND, they won an award from TED. Bravo! Another event done well by Target.

Attack on Target

Piggy-backing on the success of the I am a Mac, I am a PC ads by Apple Walmart decided to attack their biggest competitor, Target. The only problem with the ad is their lack of creativity. The reason the Mac ads are successful is because they are funny, people can relate to them, and they are creative. The Walmart ads are a lame attempt to be clever. There are so many things that set Walmart apart from Target and it should be those things that they should be leveraging in their marketing.

The funny thing about the first add is if you read the copy in the blue section without reading the red it reads: Walmart - Don't Buy It. I'm thinking that isn't the message Walmart had planned on. They should really think twice about what they say if they continue with this campaign.

Overall, very disappointing... but another reason for me to dislike Walmart.

Bullseye Bazaar pop-up to spring up on Michigan Avenue

According to the Chicago Tribune Target will be opening a pop-up store on Michigan Avenue in downtown Chicago next week. The Bullseye Bazaar pop-up will be open for only three days and will feature Tracy Feith's new Target collection as well as Archer Farms and new brand Up and Up. I'm pretty confident that like all of the other Target pop-up stores this will be a huge success.

If you are in the city between May 7-9th go check it out at 455 N Michigan Ave. And, please take pictures for me, I can't wait to see it!! Also, let me know what you think!

Trade your old iPod for a Target GiftCard

Target has a new initiate to promote recycling old iPods in partnership with NextWorth, a company that helps consumers get value out of their used electronics equipment by refurbishing and reselling traded-in goods. Instead of throwing away your old MP3 player you can send them to Target.com and get a Target GiftCard in return. Not bad!

(Shameless plug) All you need to do is go to the Electronics page on Target.com and click on "iPod + MP3 Players" and select "Trade in your iPod for Target GiftCard.: The site will direct you to NextWorth where you will get an estimate of your item's value which is also the GiftCard amount you will receive. The GiftCard should be mailed to you in 10-14 business days.

Although I am a bit bias to Target, I will say that I think this is a great partnership and a great way to show that Target cares about reducing waste. Plus, it is an excellent way to get rid of your unwanted electronics and to get a little something in return. I do wish, however, that you could trade other electronics like cell phones as well. Maybe that will be phase 2 of the initiative.