Barbie gets a brand makeover

This is a fascinating article about the updates to the Barbie brand. Barbie is a prime example of how a successful brand can create multiple subrands causing confusion and a lack of cohesion. I look forward to seeing the updated packaging and marketing surrounding the ONE Barbie logo and pantone color. Everyone should be able to call out the Barbie logo and to immediately identify that PMS 219 equals Barbie. It may seem minor to some, but consistency is key.

Snapple - you can learn from this. (reference to my previous post about Snapple having multiple logos on their various products)