HP crashed Times Square, but falls short

To promote the new HP TouchSmart Desktop PC HP brought a team of acrobats to Times Square. The acrobats in futuristic costumes created huge images of HP’s hand icon and TouchSmart PC. From buildings above it appeared as if the acrobats were in the shape of a PC. The stunt was to show the first touch PC and how you can get lost in a world of technoogy. Not only did passers-by see the imagery, but people could also take photos and send them to friends using onsite TouchSmart PCs. The event was activated by Momentum. [EventMarketer]

Overally I’d say that the event succeeded in causing a disruption in one of New York’s busiest areas, however, when I was looking for more information on the event I couldn’t find anything. The video that was on YouTube was taken down and when I googled the event no images came up. Not sure how they were planning on building buzz, but there isn’t any.

I’d say that the concept was good, but not buzzworthy.